Multi-Channel Customer Communication Strategy

Do you have a multi-channel customer communications strategy in place? Customer engagements have been transformed to a point where relationships are managed without any human touch. Your business needs to listen to your customers across every touchpoint – from mobile to the Web and beyond. If you do not have a communications strategy in place

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Getting Malaysian Manufacturing Back In Track

The Malaysian manufacturing sector is forecast to expand 4.7% year-on-year (y-o-y) in 2019, supported by export-oriented industries, following continuous expansion in electrical and electronics (E&E) as well as chemicals and chemical product subsectors, according to the Ministry of Finance’s (MoF) Economic Report 2018/19, titled Fiscal Outlook 2019 dated November 2nd 2018. However, on the 2nd

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The Importance of Customer Communication in 2019

Forging a customer experience strategy is a key trend for 2019. Companies in Malaysia are starting to realize that delivering good customer experience will increasingly impact business results. Globally Gartner predicts that 81% of corporate leaders  believe they will be competing primarily on customer experience in the near future but only 22% have succeeded in

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